Qogita Monitor
Qogita fees, VAT and margin for Amazon sellers
The wholesale price on a Qogita listing is not what the stock costs you, and the Amazon selling price is not what you keep. Between the two sit payment fees, VAT, shipping and Amazon's own cut. This page walks the costs in the order they actually hit, so you can tell a real margin from a promising-looking one.
What you pay on the Qogita side
Qogita does not charge Amazon-style commission on what you buy. The costs that attach to a Qogita order are the payment method you choose, VAT, shipping, and the practical constraint of a supplier's minimum order value.
Payment fees depend entirely on how you pay, which makes them the one cost on this page you control outright. Pay by bank and bank transfer are free. Card payments, including Apple Pay, add a 2% fee that is shown to you before you confirm. Buy Now, Pay Later through Mondu carries a surcharge that depends on the term you choose and is shown at checkout; it also needs an approved Mondu account and an order that already clears the supplier's minimum.
That spread is worth reading twice. A seller paying by card on every order is handing over 2% of their entire purchasing volume for a convenience that bank transfer provides free. These are Qogita's published terms and they can change, so check the current ones before you build a plan on them.
Catalogue prices are unit prices and exclude VAT; what VAT is actually added is worked out at checkout and shown before you confirm. Whether any is added depends on where the order is filled from: a portion supplied from your own country is charged your local rate, a portion supplied from another EU country is not charged VAT at checkout, and an order that is partly both is charged only on the domestic part. UK orders are charged UK VAT, because Qogita settles the import duty at the border and the purchase counts as a local one. Shipping varies by supplier and is quoted per order rather than being one marketplace-wide rate.
How a supplier's minimum order value affects the same maths
VAT: usually not a cost, always a cash-flow question
VAT can make a wholesale margin easy to miscalculate in either direction. Qogita's catalogue prices exclude it, so a seller comparing a Qogita price against a VAT-inclusive Amazon price is comparing two different things — and the amount that closes that gap is not constant, because a cross-border EU order is not charged VAT at checkout while a domestic one is.
If you are VAT-registered in the EU, the input VAT you do pay on stock is usually reclaimable, so it is not normally a real cost. It is still real money leaving your account before it comes back, which makes it a cash-flow item even when it is not a margin item. UK orders work differently again: Qogita charges UK VAT at checkout and uses it to settle the import VAT at the border, so what you recover runs through your own VAT return. Whether any of it is reclaimable depends on your registration and your country, so treat this as general information rather than tax advice and confirm the details with your accountant.
On the selling side, the VAT you charge is not yours to keep, and the rate depends on the marketplace: DE 19%, FR 20%, IT 22%, ES 21%, GB 20%. Selling the same product in Italy and Germany produces different margins from an identical purchase price, which is why a single blended assumption across the marketplaces quietly misprices a catalogue.
What Amazon takes on the way out
The Qogita side is only half the arithmetic. What decides whether a wholesale buy was worth making is Amazon's own deductions:
- The referral fee — Amazon's commission on the sale, a percentage that depends on the product category.
- The FBA fulfilment fee — charged per unit if you use FBA, and driven by the item's size and weight rather than its price.
- VAT on the sale, at the rate of the marketplace the sale happened in.
- The digital services fee Amazon applies in several European marketplaces.
Referral and FBA fees are both per-product rather than per-account, so no flat percentage stands in for them. Two items at the same wholesale price and the same Amazon price can return quite different profit, purely because one is bulky and sits in a category with a higher commission.
The margin, in the order it actually happens
Put in sequence, the calculation runs: the Qogita price excluding VAT, plus any payment fee your method adds, plus your share of shipping and any other landed cost. That is what the unit cost you. Then take the Amazon selling price, subtract the referral fee, the FBA fee, the digital services fee and the VAT you are collecting on behalf of the tax office. What survives is the profit.
Written out it is obvious. Done by hand, per offer, across a catalogue that reprices constantly, it is what pushes anyone towards a rule of thumb — a flat percentage off the Amazon price, a mental note that a category is usually fine — and a rule of thumb is exactly what a marketplace of half a million products is good at punishing.
What ATLAS computes for every offer
ATLAS runs that calculation for every Qogita offer, against the Amazon regions you choose from DE, FR, IT, ES and GB. It works out ROI and margin after the Amazon referral fee, the FBA fulfilment fee, the digital services fee and the correct national VAT — the real rate for that marketplace, not an average. Where you have costs of your own, such as prep or your share of inbound shipping, you can add a fixed per-unit cost so it is carried through the same maths rather than remembered separately.
The output that matters is the buy target: the highest Qogita price that still leaves the profit you asked for. State the outcome you want as a euro figure, a margin or an ROI percentage, and the target is derived from it rather than guessed at. You can judge it against the current Amazon Buy Box or against the 30-, 90- or 180-day average, which stops a single unusual day setting your ceiling.
Does Qogita charge a commission or a subscription?
The fees you meet on a Qogita order depend on how you pay: pay by bank and bank transfer are free, and card payments including Apple Pay add 2%. Buy Now, Pay Later through Mondu carries a surcharge that depends on the term you choose and is shown at checkout, and it needs an approved Mondu account plus an order above the supplier's minimum. Catalogue prices exclude VAT, what VAT applies is settled at checkout, and shipping varies by supplier. Check Qogita's current terms, as these can change.
Which Qogita payment method costs the least?
Pay by bank and bank transfer carry no fee, so they are the cheapest way to pay. Card adds 2%, which on regular buying is a meaningful share of your purchasing volume for something the free methods also do. Mondu's Buy Now, Pay Later buys you time rather than saving you money: its surcharge depends on the term you choose and is shown at checkout, and it needs an approved account plus an order above the supplier's minimum.
When does Qogita actually charge VAT on an order?
It depends on where the order is filled from. Qogita's catalogue prices are unit prices excluding VAT; at checkout, a portion supplied from your own country is charged your local rate, a portion supplied from another EU country is not charged VAT, and an order that is partly both is charged only on the domestic part. UK orders are charged UK VAT, because Qogita settles the import duty at the border and the purchase counts as local. Whether you can reclaim what you pay depends on your registration and country, so treat this as general information, not tax advice.
How does ATLAS turn an Amazon price into a Qogita buy target?
It works the calculation backwards. For every Qogita offer it computes ROI and margin after Amazon FBA fees, referral fees and the correct national VAT for the marketplace (DE 19%, FR 20%, IT 22%, ES 21%, GB 20%), then takes the profit you asked for and derives the highest Qogita price that still leaves it. That figure is the buy target, and it is what an Auto-Checkout rule acts on.
Is shipping included in the profit ATLAS shows?
Inbound shipping from the supplier is quoted per order and varies by supplier, so it is not one of the per-offer figures. If you want it reflected in your numbers, add it — together with prep or any other landed cost — as a fixed per-unit cost, and it is carried through the profit and buy-target calculation with everything else.